How to Promote Your Dental Practice in a Professional Manner
If you’re searching for new ways to promote your dental practice, there are working strategies that will keep you from spending too much time or money. We know it gets so frustrating sometimes. You want to push hard on your campaign but maintain a sense of professionalism so your practice doesn’t look cheap. This often leaves no chance for creativity, but fortunately, it need not always be like that.
Below are five tested marketing ideas that can bolster your market presence without diminishing the pride of your dental practice:
1. Careful of the Hawk..
Not too long ago, Google cracked crack down on suspicious online businesses by releasing its Hawk update. While this turned out perfectly in terms of the intended result, there was one unfortunate problem: businesses located close to each other started having issues. And this is not good for dental practice marketing, knowing that a lot of dentists share a building.
The issue is that any of a set of similar businesses sharing one location, can be mistaken as a spammer forgery. But no worries. This can be avoided by keeping an eye on your local search engine optimization (SEO) ranking just as Le Dentiste has been doing.
2. Keep your business information correct.
If you want lift yourself above practically half of all other dental practices out there, check your Google My Business entry and make sure the information you have there is current. The longest this will take is 5 minutes, and you spend nothing. It’s shocking to know how many businesses admit to having inaccurate Google My Business information, or don’t even know that such a feature exists on the web. Le Dentiste is well aware of this and is taking full advantage, just as any dental practice (or any business for that matter) should.
3. Be useful on mobile.
If you haven’t heard about it yet, Google has moved towards mobile-first indexing, which means if your website isn’t mobile-friendly, its ranking will suffer. The reason couldn’t be more obvious: everyone lives on mobile nowadays. Check the Le Dentiste website to see an example of mobile-responsive web design..
4. Maintain fast page loading times.
Loading time is one of the factors that Google considers when assigning your site an SEO rank. Of course, how fast your pages load is also a factor for your visitors, who normally don’t have time to wait Almost 50% of consumers in fact expect a page load in no more than two seconds. And there is nothing surprising about that, knowing how busy everyone is in this generation. Le Dentiste’s website has impressive loading times, and that is among the reasons for their success online.
5. Spend time email marketing.
If you thought that email marketing is dead, you’re dead wrong. With a serious campaign, you can get a 4400% ROI and about $44 for every dollar spent. If you ask Le Dentiste for tips, they may be happy to provide tips.